Coolkies: A Whimsical Vision for a Made-Up Brand 🍪
Crafted with playfulness, sprinkled with wit, and baked to perfection, Coolkies is a conceptual brand project by Cloé Bortolotto, where the cookie is reimagined as the ultimate symbol of creativity and connection.
This made-up venture explores how a simple treat can spark joy and inspire curiosity through a vibrant and cohesive identity system. The project features a distinctive wordmark that fuses bold modernity with a nostalgic nod to retro bakery aesthetics. A playful, dynamic color palette captures the warmth of freshly baked goods and the excitement of discovering a favorite flavor.From packaging design to digital assets, every element is infused with a sense of humor and charm, inviting audiences to indulge in a world where creativity is as delightful as the cookies themselves.
Coolkies isn’t just a project—it’s a celebration of how thoughtful design can turn everyday moments into extraordinary experiences.
